HUGS

Almond-Infused SerenityThis emulsion cream features the soothing scent of almond. It calms and nourishes the skin, leaving it soft, relaxed, and delicately scented after every use. Luxurious Creamy ComfortWith a...

Gentle No-Rinse CleansingSpecially designed for delicate skin, this no-rinse micellar cleansing water gently removes dirt, sweat, and impurities. It’s perfect for quick clean-ups—no water needed, no fuss. Hydrating & Soothing...

Real comfort for real moms. Let's get real—breastfeeding isn’t always easy. Between sore nipples, dry skin, and all the changes your body’s going through, it can get uncomfortable fast. That’s...

Reduces Nappy Rash & Redness Specially formulated for babies, this diaper rash cream creates a protective barrier to keep your baby's skin smooth, supple, and free from irritation. Safe &...

Gentle, Natural Baby Shampoo from BirthLooking for a natural baby shampoo that’s safe from day one? HUGS Foaming Shampoo is the perfect solution for your baby’s delicate scalp. Lightweight and...

Exquisitely Gentle FormulaExperience a uniquely delicate moisturizing milk body lotion. It treats sensitive skin with exceptional care. This makes it the best lotion for infant dry skin and ideal for...

Made in Italy – Inspired by the MediterraneanCrafted in Italy, this luxurious baby massage oil delivers gentle nourishment and comfort for both moms and babies. Infused with Mediterranean-inspired botanicals, it...

Intensive Hydration & Stretch Mark RepairThis luxurious oil deeply penetrates and nourishes the skin. It reduces the appearance of stretch marks while restoring softness and elasticity. Your skin looks smoother,...